Kate O’Neill | Jumpstart Foundry

Kate O’Neill unites the historically adversarial disciplines of marketing and technology through her company [meta]marketer and its emphasis on using data to validate and optimize marketing messaging, offering, and overall strategy. Founded in 2009, [meta]marketer is a forward-thinking consulting agency that advocates empathy for the customer experience in the use of rules-based segmentation and targeting to achieve greater sophistication, stronger profitability, and better overall results.

Combining disparate ideas is a theme throughout Kate’s background: her formal education in languages and linguistics led her to explore the syntactic structures and semantic metaphors of web information architecture and user experience. She developed expertise and thought leadership in those areas through analyst and content roles in a variety of Silicon Valley startups, including Netflix in its early years. Kate later built two consulting businesses in Portland, Oregon, and Chicago dealing with this hybrid area of communication, web experience, and data-driven insight.

After moving to Nashville in 2003 to further her side business in songwriting, Kate became enthralled with the blossoming technology and entrepreneurial communities here. She now serves on several boards and committees, including the Business Information Systems Technology Advisory Council for Tennessee State University and the IT Workforce Recruitment Task Force for the Nashville Area Chamber of Commerce, speaks regularly at national conferences on marketing and analytics, and has been named a “Power Leader in Technology” and a “Woman of Influence” by the Nashville Business Journal, along with nominations for Entrepreneur of the Year and numerous other other awards and recognitions.